OUR MISSION
To help create the next generation of life-long avid readers in underserved areas across the country—and spawn a new wave of potential authors—through exposing youths K through 12 to fascinating books and the authors who craft engaging stories.
WHO THE NYBC SERVES
Students of color in general and African-American students in particular face systemic barriers that often result in inferior services and minimal opportunities and a lack of exposure to books that can make a difference in their lives.
Those youths are the NYBC’s specific targets.
The NYBC is committed to advocating, educating, and connecting children toward what we refer to as “Literary Bliss.” There is fulfillment that comes with helping to create the next generation of life- long, avid readers–and spawning a new wave of potential authors and community, business, and family leaders–through exposing youths K through 12 to fascinating books and the authors who craft the engaging stories.
In today’s technologically advanced world, youths are too often consumed with their cell phones, social media and video games and music videos, neither of which serve them completely for their future. There is power and hope in reading. But it is vital to support our most vulnerable citizens who too often are without books about relatable people or subjects. It has been determined that when children want to read, they drive their own learning,” according to Richard Robinson, Chairman, President and CEO of Scholastic, Inc. “When children read widely and often, they develop higher-order thinking skills called for by (today’s) new standard. Reading helps them to feel optimistic and to see a world in which they can reach higher and fulfill their dreams.”
